mobil pegasus
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MOBILGAS
Mobil was the first oil company in Australia. It began as Vacuum Oil, opening
the Queen Street, Melbourne, branch in February 1895, less than 30 years
after Vacuum first started operations in the United States.Vacuum Oil's first
salesman in Australia, Mr David Clarke, sold the company's first barrel of
lubricating oil to a gold mining operation at Eaglehawk, near Bendigo, on
his first day in the job.
In March 1904, Vacuum Oil was officially incorporated under Victorian Law
as a proprietary company, and in 1906 the company issued Australia's first
ever chart of "Recommendations to Motorists" covering about 200 makes of
car. By 1908, Vacuum was growing rapidly and merged with the Colonial Oil
Co, a company marketing kerosene and motor spirit, adding to Vacuum's specialty
lubricant products. In 1916, Vacuum introduced its "Plume" and "Laurel" brands
to the Australian market and a year later brought its first 100 gallon, horse
drawn tank wagon into service.
As motor vehicles became more popular in Australia, Vacuum expanded its
operations. In 1924 Vacuum opened its first bulk petroleum products terminal
at Pulpit Point in Sydney and took delivery of its first imported bulk oil
products cargo, a 1.5 million gallon shipment carried from the United States
by the tanker "HT Harper".
A decade later, Vacuum introduced "Ethyl", Australia's first Super grade
motor spirit. Around the same time in the US, Vacuum's parent company, Vacuum
Oil Inc, merged with the Standard Oil Company of New York to become Socony
Vacuum, then Socony Mobil that ultimately became Mobil Corporation.
Socony Mobil introduced the Flying Red Horse (Pegasus) logo. It appeared
in Australia in 1939 and became one of Australia's best recognised corporate
symbols.
In October 1946, Mobil began constructing the Altona oil refinery. The refinery
commenced operations in June 1949, initially making lubricating oil and bitumen
from imported crude oil.
A multi-million dollar expansion program that came on stream in December
1954, extended the refinery's product range into motor vehicle fuels and,
in 1956, it produced Australia's first locally made aviation gasoline.
In 1958, Mobil unveiled plans to build an oil refinery at Port Stanvac, south
of Adelaide, which came on stream in 1963. At the same time, Mobil announced
the construction of a major petrochemical plant next to the Altona Refinery
in Melbourne that produced its first products for sale in June 1961.
The discovery of vast reserves of crude oil and gas in Bass Strait in the
early 1960's changed the Australian refining industry dramatically, as all
companies changed to processing the locally produced oil instead of importing
their raw materials.
In 1970 further expansion and modification of the Altona Refinery near Melbourne
was completed, making it possible for Bass Strait crude to be processed in
the plant. In 1973 MOA announced its return to the production of lubricating
oils in Australia and commenced construction of a lubricating oil refinery
alongside the existing Adelaide fuels product refinery. The lubricating oil
refinery, the most modern one in Australia, opened in 1976.
In 1985, Mobil Oil Australia negotiated a major asset swap with BP Australia
in which Mobil vacated the Perth retail market in exchange for acquiring
a large portion of BP's South Australian, Victorian and New South Wales retail
market.
Two years later, Mobil completed a major upgrade of its Yarraville bulk fuels
terminal in Melbourne to create the most efficient and technologically advanced
petroleum products terminal in Australia.
In late 1990, MOA announced the purchase of Esso Australia's refining and
marketing operations. This gave MOA 100 per cent ownership of Petroleum
Refineries (Australia) Pty Ltd, the company that operated both the Altona
and Adelaide refineries. Completed in January 1991, the acquisition lifted
Mobil to second place among the petroleum marketing and refining companies
in Australia.
In December 1995 Mobil re-entered the West Australian market when it purchased
the service station network and wholesale business of Amgas. A program of
investment and expansion in Western Australia will take place over the next
few years through upgrading the chain and building new sites.
Mobil has now embarked on a long term program to modernise its Altona Refinery,
including the installation of a new catalytic cracking unit, to help make
the refinery among Australia's most efficient. The modernisation will equip
the refinery with new, ultra-modern process equipment designed to meet
increasingly stringent environmental and product quality requirements and
providing the flexibility to handle a wide range of crude oil feedstocks.
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